Home Sellers: What Are Your Benefits?

I Bring Value to Your Sale

What value do I bring to the sale of a property? Would you be better off selling your property yourself?

Think about this. Selling a home is far more complex than property owners may initially think. It also requires significant skill to make the transaction go smoothly:

• Do you understand our complicated real estate market? Why do some properties get multiple offers while others languish for months and even years?
• Do you understand how to plan and sustain an aggressive marketing campaign to that you can be sure you sell your home for maximum value?
• Can you price your home correctly and negotiate the best terms?
• Can you objectively and dispassionately listen to countless visitors criticize your home during an open house?
• Do you understand the potential for legal pitfalls?

I Have Unique Tools

As a REALTOR® I have access to the Multiple Listing Service (MLS®), a unique network that lets REALTORS® share information about properties for sale.

A Realtor’s access to MLS® is a unique tool that gives home sellers the competitive edge when selling their home through a REALTOR®.

My networking tools include:

• access to private tours for other REALTORS® who may have clients; and
• targeted advertising - through Facebook, websites, online listings, newspaper listing, direct mail pieces and lawn signs – often at discount rates since we are repeat customers?

The Price Must Be Right

Setting a home price requires extensive knowledge, training and access to the latest market information.

Price your home too high and you discourage potential buyers. Price your home too low and you lose equity.

I typically prepare a Comparative Market Analysis (CMA) using advanced research tools to determine a competitive price for your home. Then I negotiate and follow up with potential buyers while keeping you – my client in a good negotiating position. I can also can arrange financing, close deals and provide undivided loyalty to our clients.

I bring value to every transaction.

Skill, Knowledge and Training

REALTORS® are amongst the most highly trained professionals. We typically come to the profession with significant skills, knowledge and training including college and advanced university degrees.

Many of us are career changes, too, who have had professional credentials in banking and finance, marketing and sales or urban land economics.

As a minimum, we have all taken a rigorous training program offered by the University of British Columbia, Faculty of Commerce, and passed our provincial licensing exam.

But this is only the beginning.

As a condition of licensing, we’re required to continually upgrade our education. We regularly take courses in a wide range of subjects from agency disclosure to ethics to selling tenanted properties to strata law. We also regularly listen to guest speakers on local community plans, the economy and legal updates.

If you want to know about real estate, we’re the experts.

I have a Bachelor’s of Commerce degree, an agent 9.15 license and countless additional educational courses, seminars and workshops,